3 Marketing Tricks You Can Use Right Now!
The world of marketing can be extremely daunting and grows more complex each day. There is a plethora of degrees in and certifications for various marketing fields. As technology continues to advance, marketing channels will continue to diversify and evolve, making all of it seem infinitely complex for any entrepreneur or business owner to contemplate. If your budget does not include the capacity to hire a marketing agency or an expert to perform marketing in house, here are three marketing tricks that you can put to use right now.
1. Pricing
Ever since humans began selling things, they have had to price them. Until we move to an altruistic society that no longer has money and is catered to exclusively by robots, every business needs to affix a price to their goods or services. There are two tricks that can be applied to pricing in order to positively affect a consumer’s position on purchase and bring them that much closer to closing a sale. The first is the rule of 9, which is the subconscious belief that if something ends in a 9, it is significantly cheaper than the next number up. In recent studies, they found that something priced at $19.99 is 25% more likely to be purchased than the exact same product priced at $20.00.
The other trick to use in pricing deals with discounts and is often referred to as The Rule of 100. This rule plays upon the perception that consumers have on price. In this case, if a discounted item price is under $100, then you should use a percentage when telling the consumer of the discount. If the product is over $100, then use the exact amount that they are saving. Numerous studies have shown that structuring your discounts like this will lead to more conversions rather than the reverse.
2. Spacing
If you look at the evolution of marketing and culture, you can begin to see the evolution of design, particularly when it comes to space. Advertisements in the 50’s varied drastically from those of the 90’s and those of today. In the current marketplace, simplicity, elegance, and space are the current trends that succeed. Simply look at the evolution of the Apple logo over the recent decades. Notice the simplicity and the ample space around the logo itself. Additionally, look at your copy, it should be short and filled with space between paragraphs. Modern consumers are inundated with content. So short, easily and cleanly consumed written and graphic assets are a must. If your assets resonate with consumers, then they are more likely to trust you.
3. Utilize design theory
Take the time to look at your industry and see what design theory works best and what the best practices are. Whether it is color or composition, familiarize yourself with good designs. If you are picking photos for instance, pay attention to the compositional grid of thirds. This states that the human eye is more likely to pay attention to something that resides on the lines if you were to grid the photo into 9 squares. Remember this when selecting images for your website or collateral as the more interested in your website a person is, the more likely they are to remain on your website and eventually commit to purchasing from you.
There you have it! Three tricks that will instantly make you a better marketer!
