How To Make a Marketing Plan

A marketing plan is vital to having a successful business. We often see business owners who spend so much time on creating a fantastic business or product but then are completely and utterly unable to drive sales due to a lack of marketing. As they observe this lack of marketing, they then panic and begin to […]

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Why Use Emotions In Marketing?

In the marketing world you will often hear discussions regarding the narrative, tone, and emotional journey of an ad. This is the much more nuanced way that marketers develop campaigns rather than the old cliché that “sex sells” as many often believe. From happiness, to fondness, sadness and humor, emotions are extremely important in modern […]

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Click Through Rates

Click through rates, also known as CTR, are a vital part of digital marketing. It is an industry term that gets thrown around so quickly in marketing meetings that a lot of non-marketers fail to understand their importance and what they are exactly. At Zero Six Media, one of our sticking points is not confusing […]

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On Viral Marketing

Viral marketing is a very common buzzword in the marketing industry that is often thought of as a sort of golden bullet that will solve all of a business’s marketing woes with the least amount of budget possible. Sadly, the concept of viral marketing is neither easy, cheap, nor a golden bullet to fix your […]

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The Necessity of Collateral

Collateral, or marketing collateral, is a common sight in marketing. This refers to anything that is given out in order to support a brand, product or service. Historically speaking, this was often seen as brochures or flyers. However, with the “death of print” is collateral still something that businesses and marketers need to worry about? […]

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3 Marketing Tricks You Can Use Right Now!

The world of marketing can be extremely daunting and grows more complex each day. There is a plethora of degrees in, and certifications for, various marketing fields. As technology continues to advance, marketing channels will continue to diversify and evolve, making all of it seem infinitely complex for any entrepreneur or business owner to contemplate. […]

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