3 Tips for Better Copy Writing

A picture might be worth a thousand words, but words are generally the best way to sell a product or service. Good copy writing is both a talent and a skill that needs to be constantly worked at and honed. This effort needs to be made in order to maintain and get better. To assist you with the skill side, here are 3 tips for becoming a better copy writer!

1. Keep it short – Often creative types brim with ideas and when they put those ideas to paper, fill pages upon pages. Even before the rapidly decreasing attention span of modern audiences, the shorter the effective copy, the better. This allows your audience to get to the point quickly and not necessarily be bogged down by fluff. Additionally, if you combine shorter copy with more space in between paragraphs, your reader will actually read longer. This is because of the human mind’s need to complete things. As they progress more rapidly down a page, they are more likely to have the need to finish. 

2. Know and write in your brand’s voice – It is very important for several reasons to be able to channel your brand’s voice. First, it assures that your writing is consistent and appeals to your audience that you already have. Second, it makes your copy writing sound personal. Too often when writing in a “professional setting” without a voice, the writing can become robotic and unappealing. By appeals to everyone you can appeal to no one. Finally, consistently maintaining your brand’s voice leads to increased brand awareness over time. Bonus! If you are working from a brand vocabulary, it also helps with SEO.

3. Research, research, research – Trends in the marketing world are constantly evolving and changing. Keeping up to date on lingo in your industry and in your clientele’s vocabulary allows you to be savvy and accessible. This will also force your style to evolve and prevent your copy from becoming stale and formulaic. 

If you apply these three tips to your copy writing, you will see improvements in no time.