How many tuned in to the 76th Annual Golden Globe Awards red carpet to get a glimpse of what the stars were wearing to the event? It looks like the Fiji Water girl had more than one purpose of keeping the stars hydrated on mind. Fiji Water girl, Kelleth Cuthbert, stole the show by photobombing celebrities on the Golden Globe red carpet 2019.

Fiji Water girl capitalized on the opportunity of live TV not just for the Fiji Water brand but for herself as well. Whether or not the photobombing was intentionally planned, what a fantastic marketing strategy! She was the most talked about topic on social media as the event was going and went on to become an overnight internet sensation.

Having a positive internet presence is what drives companies to spend tons of hours and money strategizing ways to market their products and services. And here the Fiji Water girl made it seem so effortless stumbling into this instantaneous fame.

Fiji Water girl has gone on to become the first meme of 2019. Will “she” re-surface comes Halloween? Guess we’ll have to wait and see how many Fiji Water girls this Halloween will bring us…

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