Marketing Should be Handled by a Team

In recent years, there has been a trend across most tech based industries of diminishing the size of companies as technology becomes more powerful. This has led to the demise and downsizing of monolithic agencies. Marketers are now able to do much more with much less people and achieve incredible results.

However as technology that marketers use becomes more complex, it is necessary to assemble the right team in specialized areas in order to meet marketing goals. This is due to the incredibly specific skill sets that are now growing more complex with each new piece of technology.

Take for Instance:

The Programmer

The skills needed to be a website developer or programmer are beginning to become so complex that there are sub-groups of programmers each specializing in their own coding language. The problem that arises from expecting a programmer to create an entire website is that while they can create the structure of the website, they lack the skillset to fill it with effective words. This leads to:

The Copywriter

Perhaps one of the softest sciences in marketing, copywriting is the creation of all words and ideas that marketing or your website portrays. Effective copy is clear and evokes a response from anyone reading it. A good copy writer is hard to find but in the end will deliver language that enhances your brand. Where the copywriter falls short is the visual aspect of business, which turns to:

The Graphic Designer

Combining artistic talent with theories of aesthetic design, these masters create the most memorable part of your brand. The digital tools and equipment used in the modern age of graphic design are often so complicated that degrees are held in the field, clearly something that is incredible difficult to be self-taught.

These are just three of the major players in any marketing team, but are generally the most visible in any form of marketing. Through their collaboration, a product and brand will take flight. However, if one person attempts to perform all three job fields, the end result will be severely lacking as a jack of all trades is master of nothing.

Teamwork makes for the best marketing!