The Key to Software Development

Software development is a buzzy subject. With the distribution of Silicon Valley to across the nation, companies everywhere are eyeing the alluring software development field. For years it has been the gold rush of businesses. And much like the gold rush, many fail at this highly competitive sector.

Since its creation, Zero Six Media has worked with many different clients on software development. Each project was brought to Zero Six Media with a clear vision and intent and varied in scale of development. Some of the systems we created took months, while others took closer to a year. Each time, the software has successfully been completed for the client. Implementation and use of the software is where we began to notice the key to success when it comes to developing software.

The biggest factor we saw that led to a success in software is when the software solution begins from a place of “why.” This is to say that the clients knew exactly why they were creating this software solution.

To be successful, these clients begin by observing a problem or inefficiency in a specific industry. Once this is fine-tuned, they then begin the process of determining how exactly to solve this challenge. It is at this stage that the client can clearly articulate and specify the features that the software would require.

This specificity makes the software development phase significantly easier for our in-house developers. From a more thorough brainstorming session with our clients, we are able to program with goals in mind and not have to second guess ourselves.

Where the specificity really shown is when the software is ready to be launched. We noticed when the client has clearly defined why they were doing something, then the users are more likely to embrace it. This translated into massive successes as they succeed in capturing a big part of their target market.

Much like all marketing, knowing your demographic and what exactly you are promising is a vital part of success.